Meet Avelon Soft Touch. Everyday luxury in its most inviting form. Woven from 550gsm zerotwist cotton, Avelon pairs a plush, airy pile with a smart ribbed dobby border for a clean, contemporary look that suits any bathroom. Zerotwist yarns mean the fibres stay open and soft. So these towels feel gentle against the skin, drink up water fast, and stay beautifully fluffy wash after wash. Eight easy colours, made to mix and layer.